Tag: NCAA

California Passes Law to Allow Student Athletes to Commercialize Their Identities

Governor Gavin Newsom signed into law SB206 which requires NCAA member universities to allow student athletes to sign endorsement deals and with agents and attorneys without losing their amateur status. Other states are following California's lead and introducing similar bills, and Congress has introduced a bill in the House along similar lines.  I recently published...

Copyright Law Blocks Student-Athlete Suit over Sale of Game Photos

Today, the Ninth Circuit held in Maloney v. T3 Media that former collegiate athletes’ right of publicity claims arising out of the licensing of their photos by T3 Media were barred by copyright law. The Ninth Circuit affirmed the district court opinion in the case. Unfortunately, rather than clarifying the district court’s muddled analysis, it...

Supreme Court Punts on O’Bannon v. NCAA

On Monday, the Supreme Court denied the petition for certiorari in O'Bannon v. NCAA, a Ninth Circuit decision from September 2015. The decision upheld the application of antitrust laws to the NCAA. The decision in O'Bannon rested in part on the conclusion that the use of the players' names and likenesses in videogames required licensing....

Student Athletes Lose Sixth Circuit Appeal in Marshall v. ESPN

Yesterday, the Sixth Circuit Court of Appeals issued a short opinion affirming a Tennesse district court's dismissal of claims by student-athletes. Lead plaintiff Javon Marshall (pictured above), a Vanderbilt football player, and other college football and basketball players filed a class-action complaint alleging that television broadcasts of their games by the defendants, including by ESPN,...

Professors File Brief Supporting Review of O’Bannon and Fixing Right of Publicity Mess

Last week I filed an amicus brief co-authored by Eugene Volokh and signed on to by 28 Constitutional Law and Intellectual Property Law professors supporting the petition for certiorari in O'Bannon, and in particular calling for guidance on the conflict between the First Amendment and the right of publicity. As I have written, O'Bannon v....

NCAA Petitions Supreme Court to Protect Uses of Athletes’ Names & Likenesses

Last week, the NCAA filed a petition for certiorari with the Supreme Court in O'Bannon v. NCAA.  The bulk of the petition seeks to overrule the Ninth Circuit's decision that the NCAA rules requiring amateurism violate the Sherman Act and antitrust law.  Part of the petition also challenges the Ninth Circuit's "flawed intepretation of the...

Supreme Court Denies Review of Davis v. Electronic Arts

This morning the Supreme Court denied certiorari in Davis v. Electronic Arts, Inc.  This case from the Ninth Circuit rejected a First Amendment defense to right of publicity claims when the videogame Madden NFL depicted professional football players without their permission. I and many other intellectual property and constitutional law scholars had called on the...

Ninth Circuit Tosses Hurt Locker Case

Today the Ninth Circuit finally decided Sarver v. Chartier. The court affirmed the district court’s holding that the alleged use of Sergeant Jeffrey Sarver’s identity in the Academy-Award winning film The Hurt Locker is protected by the First Amendment. The ultimate holding that the use of a real person’s identity in an expressive work, like...

Players Associations File Brief Supporting Reversal in Maloney

Earlier this week the NFL, MLB, NHL and MLS players associations filed an amicus brief supporting the NCAA student-athletes' appeal from a decision that held that their right of publicity claims were preempted by copyright law. The student-athletes objected to the sale of photographs that were licensed by the NCAA and that included images of...

Sarver Tells Ninth Circuit – Hey, Don’t Forget About Me!

In a letter filed this week in the Ninth Circuit, Sarver’s attorney reminds the Ninth Circuit that this case, which was argued on May 9, 2013, still has not been decided by the Court of Appeals. Sarver v. The Hurt Locker, LLC, involves a right of publicity claim (among other claims) for the alleged use...